The BC Liquor Distribution Branch (LDB) is committed to being an inclusive employer that reflects the people of British Columbia. We want our employees, customers, and our communities to know that we stand for equity, and we are committed to creating safer, more inclusive environments where individuals feel seen, supported, and empowered to be themselves.
In celebration of Pride, the LDB's annual Do You Proud campaign uplifts and celebrates the stories of people who make up our community, honouring the ways individuals inspire pride. Throughout the month of June, these stories are featured throughout all of our BCLIQUOR (BCL) stores, BC Cannabis Stores (BCCS), distribution centres, and Head Office.
Do You Proud is one of the core campaigns of the LDB’s corporate impact platform, Multiply the Good. The campaign most notably contributes to Multiply the Good's PEOPLE and COMMUNITIES pillars by advancing a more diverse, equitable, and inclusive workplace, and by supporting organizations that improve safety, well-being, and access to support services for 2SLGBTQIA+ people in the communities we serve.
Support QMUNITY
From June 1 to June 30, 2026, BCL and BCCS are raising funds in support of QMUNITY, a non-profit that supports 2SLGBTQIA+ people throughout British Columbia.
Donations are also welcomed year-round and go directly to their programs, with a focus on increasing access to mental health and support services for at-risk and underserved youth across the province.
Together, BCLIQUOR and BC Cannabis Stores’ customers, alongside store teams across the province have raised over $233,000 for QMUNITY since 2022.
Do You Proud stories
Below are stories of some of the people who make up our community, including both members of the 2SLGBTQIA+ community and allies.
Click on the photos below to find out what “doing proud” means to them!
