Share-a-Bear with someone in need this holiday


VANCOUVER – BC Liquor Stores are encouraging British Columbians to give to those less
fortunate this holiday season by participating in the 25th annual Share-a-Bear campaign.

From now until Christmas, or while quantities last, customers can buy a Share-a-Bear for $12 at
any BC Liquor Store and have its ‘twin’ teddy bear donated to a local community charity. Each
year, BC Liquor Store employees select charities in their communities that help families in need
– from children’s charities to shelters and hospitals – and deliver donated Share-a-Bears over
the holidays.

This year’s Share-a-Bears are plush white-and-black teddy bears dressed in bright red, puffy
vests featuring a sparkling snowflake on the lapel.

Celebrating its 25th anniversary, the Share-a-Bear campaign is one of the ways the BC Liquor
Distribution Branch demonstrates its commitment to social responsibility in communities
across the province.

Attorney General and Minister of Justice Suzanne Anton –
“This year marks 25 successful Share-a-Bear campaigns – that is 25 years of bringing smiles and
comfort to those less fortunate, in communities throughout B.C. This is a fine example of the
Liquor Distribution Branch’s dedication to social responsibility, and I invite customers to
support local charities during the holiday season through this year’s campaign.”

Liquor Distribution Branch general manager and CEO R. Blain Lawson –
“The annual Share-a-Bear campaign is near and dear to the hearts of our customers and staff.
The holidays are a time for us to show others less fortunate that we care – so I encourage
shoppers to make a difference and buy a ‘Share-a-Bear’.”

Quick Facts:
• Last year, BC Liquor Stores customers purchased more than 24,000 Share-a-Bears.
• More than 575,000 bears have been donated to charities helping children and families in
need since 1989.

Learn More:
To see a photo of this year’s Share-a-Bear, visit:

To learn more about this year’s Share-a-Bear campaign visit:

Media Contact:
Tarina Palmer
Senior Communications Officer
BC Liquor Distribution Branch
604 252-3028