Premium Spirits Release showcases rare and collectible products

The highly-anticipated annual Premium Spirits Release will take place on November 2, 2019 at 33 participating BC Liquor Stores (BCLS) across the province.

“The Spirits Release is an opportunity for customers to purchase hard to find, highly sought after products from around the world and it comes just in time for the holiday gift-giving season,” says Adele Shaw, BCLS’ Category Manager for Spirits. “One of the highlights we’re super excited about this year is our collaboration with Dr. Don Livermore, Master Blender at J.P. Wiser, to create and offer the Rare Cask Series Seven Rebels Canadian Whisky to our customers.”

The Premium Spirits Release will feature more than 140 selections of whisky, scotch, bourbon, rum and other rare products from around the world. The selection offers something for everyone – from the novice to the collector – ranging in price from $50 to $78,000.

BCLS is hosting two opportunities to purchase ultra rare products in advance of the release:

Thursday, October 31 at our 39th & Cambie BCLS – 8:00 p.m.

• The Macallan Genesis 72 Year Old -- $78,000.
  This is the oldest whisky ever released by Macallan, and one of only 600 decanters released worldwide.
• The Macallan 30 Year Old Sherry Oak -- $4,350
• The Macallan Exceptional Single Cask -- $600

Friday, November 1 at our Park Royal BCLS – 8:00 p.m.

• Bowmore 50-Year-Old Release -- $45,000

Tickets for the draws will be handed out starting at 5:00 p.m. on the day of the event, at each store; the draw for the opportunity to purchase will be made after 8 p.m. Customers must be present for the draw in order to claim the right to purchase the product.

New measures are in place to ensure the safety and security of customers who may choose to line up outside stores, in advance of the release. Lining up will not be permitted until the morning of Friday, November 1st, and a pre-line up draw will be held at 8:30 a.m. where required.

Please see www.bcliquorstores.com for more information.

Media contact:

LDB Communications

[email protected]

604 252-7481

BC Liquor Stores participating in the Premium Spirits release: