BC Liquor Stores customers donate $66K for flood relief


VANCOUVER – Thanks to the generosity of BC Liquor Stores customers across the province, almost $66,000 in donations were collected for the Canadian Red Cross appeal to assist B.C. residents affected by spring flooding.


“As flood recovery efforts continue, the effects will be felt for many months to come,” said Kimberley Nemrava, vice-president, Canadian Red Cross, British Columbia & Yukon. “Our heartfelt thanks for this significant contribution on behalf of those people impacted by flooding.”


All 197 BC Liquor Stores participated in the campaign to collect donations between May 22 and June 24. Customers at the till had the option of contributing multiples of $2 or $5.


The donations go to the Canadian Red Cross, which had a disaster response team that mobilized supplies, shelter and basic needs to evacuees. Residents who returned to flooded communities also received clean-up kits with gloves, brooms, sponges, and other items to help them get back into their homes.


Here are the top-five BC Liquor Stores locations by donations collected:


  1. Westwood Centre (Port Coquitlam): $7,089
  2. Terrace: $5,006
  3. Kelowna Orchard Park: $4,565
  4. Kamloops North: $2,915
  5. Grand Forks: $2,203

“We take a lot of pride in the relationship we have established with our community. Ultimately, it’s the customers and their generosity that are responsible for the success of our corporate social responsibility initiatives,” said Sean McKenzie, senior manager for the Westwood Centre store.


The B.C. government announced it would match contributions to the Canadian Red Cross collected by July 31 up to a total of $20 million.


Quick Facts:

  • BC Liquor Stores collected $65,644.39 in donations from May 22 to June 24 for the Canadian Red Cross’s B.C. Floods Appeal.
  • Canadian Red Cross and BC Liquor Stores have a relationship spanning more than 14 years that has resulted in more than $2.5 million in donations collected for crisis relief.



Dixon Tam
Senior Communications Officer
BC Liquor Distribution Branch
604 252-3028 (office)