Our social responsibility message for August focuses on summer driving season and reminding people to think before they drink and drive.
According to ICBC, there are more impaired driving-related deaths during the summer season. "On average, 78 people are killed every year in crashes involving impaired driving in BC. During the summer months alone (June to September) 36 people are killed – that’s nearly half (46%) of all impaired driving fatalities in a year."
If drinking is part of your summer activities, don't include driving in your plans. Think of alternative ways on how to get home safe. Driving while being under the influence of alcohol not only puts your own life at risk, but also the lives of other road users. Assign a designated driver, call a cab, or take the transit.
BC Liquor Stores' campaign and in-store collateral will remind customers that drinking and driving is never a good idea.
Don't ruin the summer fun. Stay safe on the road this season. Don't drink and drive.