Make the Right Call

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Description

During November, BC Liquor Stores and Crown Royal - a sponsor of the National Hockey League (NHL) - are encouraging consumers to Make the Right Call and plan for a safe ride home.

The "Make The Right Call" campaign is supported in BC Liquor Stores with signage created to raise awareness of the importance of responsible drinking and planning a safe ride home. As Crown Royal is a sponsor of the National Hockey League (NHL), the signage has a hockey theme.

As we all head into a busy holiday, we encourage customers to remember to plan for a safe ride home.