With the season’s festivities upon us, BC Liquor Stores is helping to raise awareness and remind the public not to drink and drive. Our Social Responsibility message for December focuses on Counter Attack – a police-run roadblock initiative aiming to reduce driving-related injuries and fatalities.
Impaired driving continues to take a deadly toll on our roads. It remains to be one of the top three contributing factors for fatal car crashes. In an average year, 126 people die in motor vehicle crashes involving impaired driving. (Source: Police-reported five year average from 2005 to 2009).
With holiday parties here and there, the RCMP and Municipal Police will be working hard to help keep impaired drivers off the road. Counter Attack road checks across the province start on December 1st and will run until the end of the month.
Getting home safely should be part of everyone’s holiday planning. Keep in mind that drinking and driving don’t mix. Make sure you have a sober designated driver, money for transit or a cab, a place to stay overnight, or a friend you can call for a ride.
Do not get behind the wheel of a vehicle if you are going to be drinking. Stay safe this holiday season.