Monthly Campaigns

Each month, we create awareness on all major areas of responsible use, from risks in using alcohol during pregnancy to consequences of drinking and driving. Creative collateral is produced and strategically displayed in stores to raise customers' awareness about the risks when beverage alcohol is not used responsibly. 

The following are some examples of creative campaigns introduced in BC Liquor Stores.

December, 2014

Drinking Driving CounterAttack - December Social Responsibility Message

CounterAttack road checks across the province start on December 1 to raise awareness and help reduce impaired driving crashes. Make the smart choice this holiday party season - whether it's with a designated driver, or a taxicab ride, have a plan for a safe ride home.

Celebrate Life...Enjoy Responsibly!

Download PDF: pdf - 146.28 KB
November, 2014

Make the Right Call - November Social Responsibility Message


In partnership with Crown Royal, a sponsor of the NHL, BC Liquor Stores is encouraging customers to Make the Right Call this Fall party season. Whether it's with a designated driver or a taxicab ride, have a plan for a safe ride home.

Celebrate Life...Enjoy Responsibly!

 

Download PDF: pdf - 239.22 KB
October, 2014

Get Home Safe This Halloween - October Social Responsibility Message

In partnership with Molson Coors, BC Liquor Stores is encouraging customers to make a plan to get home safe this Halloween. Molson Coors representatives will be at selected stores on Friday, October 31st handing out TaxiGuy vouchers.

Celebrate Life...Enjoy Responsibly!
 

Download PDF: pdf - 343.78 KB
September, 2014

Alcohol & Pregnancy Don't Mix

September is Fetal Alcohol Spectrum Disorder awareness month. To help raise awareness, the responsible use campaign in stores focus on the message that alcohol and pregnancy don't mix - healthy mothers and babies need everyone's support. It's a reminder to be aware of the dangers of drinking during pregnancy.

This month, BC Liquor Stores provides a simple informational brochure for those interested in support resources. Find it at the Customer Service area.

Celebrate Life...Enjoy Responsibly!

 

 

Download PDF: pdf - 171.42 KB
August, 2014

Drive Safe This Summer

BC Liquor Stores would like to remind customers to drive safe this summer - don't drink and drive. August in BC means more travellers on the roads as many are on summer holiday vacation. We are reminding customers that drinking and driving is a dangerous combination and is also against the law.

Remember to Get There Safe.

Celebrate Life...Enjoy Responsibly!

 

Download PDF: pdf - 146.35 KB
July, 2014

Safe Boating

As part of our Social Responsibility campaign, BC Liquor Stores would like to remind customers that drinking and boating is a dangerous combination and is also against the law. Please keep your decks safe and dry this summer.

National Drowning Prevention Week is July 19 to 27 and is promoted by the Lifesaving Society. For more information please visit their website at www.lifesavingsociety.com.

Celebrate Life...Enjoy Responsibly!

 

Download PDF: pdf - 227.2 KB
June, 2014

Anti-Binge Drinking

As part of our Social Responsibility Campaign BC Liquor Stores would like to remind customers about the consequences of binge drinking. Binge drinking refers to consuming a large amount of alcohol in a relatively short period of time. Binge drinking is associated with many serious consequences such as car crashes, falls, burns, drowning, gunshot wounds, sexual assault and domestic violence, as well as serious health problems over time. So please, drink responsibly.

Download PDF: pdf - 152.47 KB
May, 2014

Don't Buy For Minors

As part of our Social Responsibility Campaign BC Liquor Stores would like to remind customers that being a teenager is hard enough for some kids and the complication of adding alcohol to the growing pains of youth with only make it tougher. So please, don’t buy for minors.

Download PDF: pdf - 212.64 KB