Mission, Vision & Values

Whisky on the rocksVISION

Service. Relationships. Results.
 

MISSION

We are a responsible wholesaler and retailer of liquor that contributes funds to vital BC public services.
 

VALUES

Service

We strive for excellence in serving our customers, coworkers and stakeholders.
 

Social Responsibility

We support responsible consumption, the environment and charitable giving.
 

Integrity

We are ethical and accountable.
 

Respect

We treat people with fairness and dignity.
 

People

We recognize people as our greatest asset.
 

Continuous Improvement

We seek out new ideas in our pursuit of excellence.