Share-a-Bear campaign supports non-profit organizations


BC Liquor Stores is partnering with non-profit agencies throughout the province again this year in its annual Share-a-Bear program.


For $12.50, customers can choose one teddy bear to take home while its twin is donated to a local shelter, hospital or other worthwhile charity to brighten the holiday season for a child.


Staff from each store select charities to support in their respective communities and then distribute the teddy bears in time for the holidays. The Share-a-Bear program demonstrates the Liquor Distribution Branch’s commitment to social responsibility and to being a good corporate citizen in the communities where it does business.


The program, which runs every November and December, started 27 years ago and more than 625,000 teddy bears have been donated to B.C. non-profit organizations since its inception. Last year, more than 25,000 stuffed animals were given away.


This year’s design has a retro look – to coincide with the Liquor Distribution Branch’s 95th anniversary – to resemble 1920s-era teddy bears. The stuffed toys are available at all 198 BC Liquor Stores in the province.



Coralee Oakes, Minister of Small Business and Red Tape Reduction and Minister Responsible for the Liquor Distribution Branch –

“Small guestures can go a long way. Each bear donated through the BC Liquor Stores is an opportunity to create a moment of joy and comfort a for a child over the holidays. British Columbians always show their generosity when called upon, and I know this drive will spread the holiday spirit throughout the province.”


Blain Lawson, general manager and CEO, Liquor Distribution Branch –

“This is our way of giving back to the communities that we serve throughout the province –Share-a-Bear is one of our most successful community involvement initiatives. BC Liquor Stores staff and customers have been very supportive of the program for the past 27 years. Bringing smiles to families and children in need over the holidays is truly rewarding.”


Sandra Bryce, executive director, Victoria Child Abuse Prevention and Counselling Centre –

“The Liquor Distribution Branch’s donation significantly enhances our ability to provide critically needed victim services, counselling, prevention and education within the greater Victoria community, and consultation throughout the province of British Columbia to children, youth and families whose lives have been affected by abuse in all forms, as well as its related traumas.”


Lisa Lothian, supervisor, Pre- and Post-Natal Services, Burnaby Family Life –

“It’s nice for parents to know that their kids are getting something for Christmas. It’s something they look forward to. For some, this may be the only gift they can give them this year. I know how much children love stuffed animals and this is something they will treasure.”


Quick Facts:

•The Liquor Distribution Branch’s annual winter holiday season Share-a-Bear program has been in operation since 1989.

•The program is intended to support local charities, which include Christmas stocking funds, hospitals, police and ambulance services, and other community support groups.

•More than 625,000 bears have been donated to charities, shelters, and hospitals since the program began in 1989.

•This year, approximately 25,000 bears are ready to be shared.


Learn More:


Media Contact:

Dixon Tam
Senior Communications Officer
Liquor Distribution Branch
604 252-3028