VANCOUVER—The year was 1921: B.C.'s population was a modest 525,000, prohibition against alcohol was over, and the very first nine government liquor stores opened their doors on June 15.
In the 95 years since, the BC Liquor Distribution Branch (LDB) and BC Liquor Stores — one of the province's oldest retail businesses — have evolved with the times, continually re-inventing themselves to serve the needs of modern customers through the decades.
Gone are the days of darkened store front windows and the need for a permit just to buy a bottle from a man in a suit behind the counter — today's 198 BC Liquor Stores are bright, browsable spaces that boast a 52% female workforce and offer exceptional customer service and selection.
Unlike customers of yore, modern shoppers delight in the extraordinary convenience and choice BC Liquor Stores now offer: product selection has soared from just 80 products in 1921 to more than 5,200 products from 60 countries on store shelves today. Whether a customer is searching for a locally-brewed craft beer or a coveted Bordeaux wine, they can find it in their local BC Liquor Store.
To help mark this special milestone anniversary and celebrate nearly a century of providing the best in beverage alcohol to British Columbians, throughout the summer, BC Liquor Stores customers will see special 95th anniversary promotions and events at stores throughout the province. Customers are advised to check www.bcliquorstores.com to stay abreast of the latest anniversary offers and celebrations.
Blain Lawson, general manager and CEO, BC Liquor Distribution Branch —
"Although the BC Liquor Distribution Branch and BC Liquor Stores have come a long way over the past 95 years, I'm proud to say we aren't done evolving. We're constantly looking for new ways to meet the needs of our modern customers — whether they purchase products through our wholesale channel or walk into our retail stores. A heartfelt thank you to every one of our customers and employees across the province who have supported our business over 95 years — you are the foundation of our every success."
BC Liquor Distribution Branch